Cut the Rope® Set to Crown Burger King® Kids Meals in 2013
ZeptoLab, the developer of the highly successful mobile game Cut the Rope, today announced a promotional partnership with QSR giant BURGER KING® restaurants. The promotion will feature exclusive premium toys based on the game’s loveable character, Om Nom, as well as a new digital game as part of its kids meal program.
The BK CROWNTM/MC kids’ promotion Cut the Rope will begin in March 2013 with a fully integrated marketing campaign that includes in-restaurant merchandising with a collection of toys, a unique digital game experience and additional extensions that will feature an all new theme and storyline. Throughout the program, Cut the Rope’s younger fans will get to experience a Cut the Rope universe that showcases Om Nom in six unique levels connected with the BURGER KING® campaign.
With the partnership, the premium toys will come to life through corresponding all-new game levels released weekly via the BURGER KING® website. BURGER KING® customers will receive one toy as part of the kids meal, plus a custom code that will unlock the themed-game. The BK® kids meal program also features healthy options as part of its regular offerings.
“We are very excited to partner with one of the best kids apps on a first-of-its-kind program. Partnering with an innovative company like ZeptoLab allows us to offer families exclusive digital content they can’t get anywhere else,” said Flavia Faugeres, executive vice president and global chief marketing officer, Burger King Worldwide (BKW).
The promotion will be in collaboration with licensing agents, Studio Licensing Inc. and Established Brands Licensing and will cover participating BURGER KING® restaurants in the United States (and its respective territories) and Canada.
"The BURGER KING® brand is an ideal partner for us as we are always searching for new, meaningful ways to bring Om Nom to our fans," said Tanya Haider, Head of Merchandising and Licensing at ZeptoLab. "Together we are leading a new wave in connected entertainment. Our coordinated campaign mixes the digital and physical worlds to deliver an amazing product that is more than just a toy, it is an experience."
About BURGER KING CORPORATIONFounded in 1954, BURGER KING® is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in over 12,600 locations serving over 11 million guests daily in 86 countries and territories worldwide. Approximately 94 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. Burger King Corp. is privately-held by 3G Capital, a multi-billion dollar, global investment firm focused on long-term value creation. For more information on 3G Capital, please go to http://3g-capital.com. To learn more about Burger King Corp., please visit the company's website at www.bk.com or follow us on Facebook and Twitter.
About CUT THE ROPE
A mysterious package has arrived, and the little monster inside has only one request... CANDY! Since its debut in 2010, Cut the Rope, along with its little green monster Om Nom, has become a wildly successful gaming sensation, with 250 million downloads worldwide across iOS, Android, and MacOS platforms and multiple smartphone and tablet devices. Developed by global gaming company ZeptoLab, Cut the Rope and its game sequel, Cut the Rope: Experiments, combines outstanding physics-based puzzles, addicting game-play mechanics, 18 level packs with 450 tricky levels, and colorful visuals to create an interactive and engaging gaming experience.
ZeptoLab UK Limited is a global gaming and entertainment company dedicated to the science of fun. Through the worldwide phenomenon of Cut the Rope and its lovable baby monster named Om Nom, the company has redefined gaming with unique, physics-based gameplay that capitalizes on touch technology. Cut the Rope has been an instant success since its debut in 2010, remains a top app on multiple platforms, and has been downloaded more than 250 million times. With partners such as Hasbro, Jakks Pacific and Mattel, ZeptoLab has extended the Cut the Rope franchise with new toys, games and merchandise. For the latest news about Cut the Rope and Om Nom, follow us at facebook.com/cuttherope or @Cut_the_Rope on Twitter or visit www.zeptolab.com.
About STUDIO LICENSING INC.
Studio Licensing is a next-generation licensing agency that delivers cutting-edge consumer product solutions and brand experiences. It represents a prestigious range of top entertainment and sports brands. With over 14 years of experience, Studio Licensing has an established reputation for its aggressive and creative approach to retail marketing, licensing and developing quality consumer products that drive maximum retail impact. For further details, visit www.studiolicensinginc.com and follow @StudioLicensing on Twitter.
About ESTABLISHED BRANDS
Established Brands is comprised of two distinctly different, but extremely complimentary disciplines. An impressive sales machine built on intimate relationships and access at the world’s biggest and best retailers. And a team of marketing professionals focused on generating new revenue for brands that have the strength to extend beyond their core categories. Both work as one. This unique combination gives Established Brands an enviable advantage in the go-to-market process. Whether it’s partnering with our stable of blue chip licensors or shepherding a national brand through the retail ecosystem we bring unequalled experience and integrity.
ZeptoLab, Cut the Rope, Om Nom and Feed with Candy are the registered trademarks of ZeptoLab UK Limited. All other trademarks, names of actual companies and products mentioned herein are the property of their respective owners.