ZeptoLab™ Announces First Wave of Expansive Licensing and Merchandising Program

ZeptoLabTM, developers of the award-winning game Cut the RopeTM, in partnership with Studio Licensing Inc. and Established Brands Inc., today announced partnerships with more than 30 licensees, as part of their recently launched merchandising and licensing program. Played in more than 125 countries and with more than 30 million monthly active users, ZeptoLab’s Cut the Rope delivers larger audiences, on a global scale, than many TV networks and other traditional media properties.

Based on the phenomenal success of Cut the Rope, which has reached well over 100 million users across the globe since its launch in late 2010, ZeptoLab’s licensing program kicked off in the U.S. and Canada in the beginning of the year. The program extends across a broad range of categories including toys, games/activities, apparel, accessories, confectionery, home decor and stationery. By the Fall of 2012, fans young and old will get to wear anything from fashion apparel to swimwear while also having their choice of a variety of home goods, stationery and more, all featuring their favorite game star, Om Nom, and other vibrant characters and brand elements. Deals have been made with a number of top retailers to offer an extensive range of Cut the Rope products.

“Since we started the licensing program in January, there’s been tremendous initial interest from the market,” said Tanya Haider, ZeptoLab Head of Merchandising and Licensing and former SVP International Consumer Products at Nickelodeon & Viacom Consumer Products. “Even though we’re announcing thirty deals, we’ve been extremely deliberate about what kinds of companies we partner with, focusing on developing a unique line of products that align with the special attributes of Om Nom, our beloved little monster. We know Om Nom fans are clamoring for all-things-Cut-the-Rope and this fall, we’ll start giving it to them.”

Beyond apparel, accessories and home goods, Cut the Rope's digital gameplay will come to life allowing fans to experience the physics-based game in a whole new way through deals with top gaming companies like Hasbro and Round 5 Corporation. This coming fall, ZeptoLab will release co-branded board games with Hasbro, the leading branded-play company and, due out in early 2013, ZeptoLab and Round 5 Corporation will introduce a multitude of feature toys, play-sets and action figures for boys and girls of all ages.

Other products hitting the retail shelves beginning this coming fall include:

Across North America:

Franco Manufacturing Co. Inc. - bedding, throws, rugs, and towels

Simply Natural Foods - fruit snacks, gummies and hard candies

Trends - Cut-the-Rope-branded bookmarks, calendars, posters and stickers

HER Accessories - costume jewelry, hair accessories, and more for little girls

DecoPac Inc. - cake-decorating kits, edible decorations and more

In U.S. Stores:

Freeze (Central Mills Inc.) - t-shirts, fashion tops and hoodies

AME - boys and girls sleepwear, underwear, and slumber bags

Briefly Stated - sleepwear, loungewear and underwear for men, women and juniors

Fast Forward LLC. - branded backpacks, totes, lunchpacks and more for kids

Fishman & Tobin - separates, fashion tops, outerwear, swimwear

Berkshire Fashions Inc. - inclement weather accessories and headwear for kids

Baby Boom Consumer Products, Inc. - cuddle pillows and pillow balls in U.S. stores

In Canadian Stores:

Calego International Inc. - luggage, umbrellas, bags and other small goods

NTD Apparel Inc. - activewear, sportswear and other apparel for all ages

To date, many other deals have been signed with partners including: Bioworld Merchandising Inc., CSS Industries Inc. (Paper Magic Group), Changes (Bowe Industries Inc.), Color-A-Cookie, Daytime Enterprises Ltd., Leese Enterprises International Inc., Black and White Merch. Co. Ltd., SG Footwear, Allstar Distributing Inc., Buyseasons Inc., Innovative Concepts in Ent. Inc. and Danawares Corporation.

About ZeptoLabTM

ZeptoLab™ is a global gaming and entertainment company dedicated to the science of fun. Through the worldwide phenomenon of Cut the RopeTM and its lovable baby monster named Om Nom, the company has redefined gaming with unique, physics-based gameplay that capitalizes on touch technology. Cut the Rope has been an instant success since its debut in 2010, remains a top app on multiple platforms, and has been downloaded more than 100 million times. With partners such as Hasbro, Jakks Pacific and Mattel, Zeptolab has extended the Cut the Rope franchise with new toys, games and merchandise. For the latest news about Cut the Rope and Om Nom, follow us at facebook.com/cuttherope or @Cut_the_Rope on Twitter or visit www.zeptolab.com.

ZeptoLab, Cut the Rope, Om Nom and Feed with candy are the registered trandemarks of ZeptoLab UK Limited. All other trademarks, names of actual companies, and products mentioned herein are the property of their respective owners.