Performance Marketing Lead

Zeptolab is looking for aPerformance Marketing Lead!

If you have an analytical mindset, love performance marketing and games, then check out the job description and push ‘apply’ :)

We’re looking for an experienced Marketing Manager with a proven record of optimizing top Video Network channels - IronSource, Applovin, Unity, Vungle, etc.

Goals:

  • Shape our Tactics and Strategy in Marketing;
  • Design and execute the user acquisition plans on Video Networks for Zeptolab games;
  • Improve results through proper hypothesis testing;
  • Optimize user acquisition costs, improve ROAS and UA processes on allocated channels.

Day to day:

  • Work closely with the Product Teams: we believe Marketing and Product are equal pillars of success;
  • Communicating with Video Networks: selecting, testing, mixing traffic from ad networks;
  • Cohort analysis: analysing all key player behaviour metrics from a variety of channels;
  • Traffic purchase budget maintenance;
  • Communicating with product teams to determine the best ways of attracting players;
  • Creatives: requirements, testing and optimizations on allocated channels;
  • Reporting: while KPI reporting is automated, decisions should be transparent and properly communicated to the team.

Requirements:

  • Experience in user acquisition for mobile games or applications;
  • Analytical mindset;
  • Fluent English (written & spoken);
  • Interest in mobile games.

Why join us:

  • We do something magical and unique – we create great games – and we do it well;
  • We operate in a challenging and rapidly growing mobile gaming industry;
  • ZeptoTeam - is a cohesive team of enthusiastic professionals - so your input will be heard, and your role in the project will be weighty;
  • Our office is cozy and beautiful, you'll have a comfortable working place;
  • And at last – we'll offer you an attractive compensation package (from wages to social intangible elements. Package includes medical insurance, meals, fitness and a lot of additional services).
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