Privacy Policy

LAST UPDATED: 27 AUGUST 2025

This document is available in the following languages: German, French, Spanish, Polish, Italian, Portuguese, Dutch, Turkish, Arabic, Russian, Korean, Simplified Chinese and Japanese. Only the English language version shall have legal force and effect. Any non-English translations are provided solely for convenience and shall not be relied upon for interpretation.

This Privacy Policy explains how ZeptoLab UK Limited ("ZeptoLab" or "we") collects, uses, shares and otherwise processes your personal information when you play any of our games including, without limitation, Bullet Echo, Cut the Rope, Overcrowded: Tycoon, Robotics!, Downhill Smash, Evo Pop (“Games”), or use our websites (“Websites”) and related services (collectively, “Services”).

This Privacy Policy explains your rights over your personal information, like your name and contact details. It tells you how we collect, store, use, and share your information. Depending on where you live, you might have different options for controlling how your information is handled, and this Privacy Policy will explain those choices.

Our Services contain links to other apps and websites that may also collect and use information about you in accordance with their own separate rules. Please read the notices and information on their apps or websites to find out more about how and why they do this.

We may update this Privacy Policy from time to time. If we make material changes, we will provide a prominent notice in the Games or on the Websites before the changes take effect. Where required by law, we will seek your consent for such changes. This Privacy Policy states its effective date at the top.

1. INFORMATION WE COLLECT 

We aim to minimise how much Personal Information we collect from users when they play the Games or visit the Websites. For the purposes of this Privacy Policy, Personal Information refers to data that relates to you as an identified or identifiable natural person. It may include, for example, your name, your e-mail address or your gender. Anonymous or de-identified information, which we are not able to identify you, does not qualify as Personal Information.

We collect Personal Information that you provide to us. We also collect a variety of information indirectly, through your use of our Games and Websites. This information may include, but is not limited to, anonymised browser and device information (both software and hardware), data collected through automated electronic interactions, application usage data, demographic information, geographic, geo-location information, statistical and aggregated information. Statistical or aggregated information does not directly identify a specific person, but it may be derived from Personal Information. 

Personal Information we collect when you play the Games or use our Services includes the following: 

In addition to the specific purposes mentioned above, we use Personal Information for the following purposes, as allowed by law:

Improving Your Experience. We use it to improve your experience by keeping our Services running smoothly, by making ongoing improvements, and by providing customer support and fixing technical issues

Ensuring Safety. We use it to ensure safety, which includes detecting and preventing security threats or illegal activity, fixing bugs, controlling access to features, and protecting the safety and security of our users and of the platform itself.

Legal Compliance. We use Personal Information to comply with legal requirements and to ensure adherence to our internal policies and Terms of Use.

You don’t always have to provide your Personal Information, but without it, some features or Services might not be available to you.

2. HOW YOUR PERSONAL INFORMATION IS COLLECTED

Communications. When you communicate with us via Customer Support, either via our Websites or Games, we collect the contact information you provide us with. If you contact us through the Games, we also collect Device Information and Cookies to respond to your messages. If the communication relates to an error or problem you are having with the Games, we will also collect usage data for diagnosis and improvement.

Information you generate when using our Websites or Games. Each time you access and use our Websites and Games, we collect Device Information, Cookies and usage information. We collect content information where you upload it to the Game or interact with the content available on the Game, for example, by interacting on message boards or contacting Customer Support. We collect Device Information, Cookies, and usage information by using cookies, analytics tools and other similar technologies. Please see our Cookie notice for further details.

Information we collect through monitoring the use of our Games and Websites. Each time you access and use our Games and Websites, we collect information about that access and use, including Device Information, content information, Cookies, and usage information. 

Location Information. We collect your Location Information on an ongoing basis while you have the Games installed on your device. 

Additional information. We otherwise collect through our Games and Websites, where we have your consent to do so. 

Direct Marketing. We collect and record Direct Marketing information when we add you to our marketing database or you request to change your direct marketing preferences. 

Public Information. Our Services may include message boards, forums, and chat areas where users can share ideas and communicate with one another. Please note that any messages posted in these areas become publicly accessible online; you do so at your own risk and bear sole responsibility for any information you disclose. Your nickname and game statistics may also appear in game replays and other videos created and shared online by ZeptoLab or other players. We advise against including any personally identifiable information in your nickname. To update your nickname, please contact Customer Support.

Financial Information.  When you make in-app purchases in the Games, we do not collect or have any access to your name and billing information. This information is collected and stored by platforms (e.g. Apple's App Store or Android's Google Play) or platforms' payment processors.

Offline Games. ZeptoLab offers a limited selection of Games with offline-only functionality, which may be made available through third parties. Offline Games do not collect or process personal information.

3. CHILDREN'S PERSONAL INFORMATION

Our Services are designed for a general audience and are not specifically aimed at children.

We do not knowingly collect Personal Information from any child, or process such information, without parental consent. For the purpose of this Privacy Policy, a child means any individual who is under the age of 18 (or the minimum legal age to consent to the collection and processing of Personal Information where this is different under applicable law). 

If you are a parent or guardian and believe we have collected your child’s information in violation of applicable law, please contact us at privacy@zeptolab.com. We will delete this information in accordance with applicable law.

4. SHARING YOUR PERSONAL INFORMATION

For other companies providing a service on our behalf. We may share your information, including personal details, with third-party companies such as agents, contractors, or service providers ("Service Providers"). These companies are used to perform specific tasks for us, and they are only permitted to use your information to fulfil those tasks. They are not allowed to use it for any other purposes, including selling your Personal Information. We ensure that any company we work with is capable of safeguarding your information appropriately. A current list of our Service Providers is available here. We update these lists periodically. 

For Legal Reasons. We may share your Personal Information, as allowed or required by law, where:

• We need to follow a court order or legal process related to the Games, Websites or Services.
• If law enforcement, regulators, or public authorities (like schools or child services) ask for it.
• If we think sharing the information could help stop a crime.
• When the law requires us to share it.

For Business Transfers and Mergers. We may share your Personal Information with third parties if we sell, transfer, or merge parts of our business or assets. Likewise, if we acquire or merge with another business, your Personal Information may be included in that process. In such cases, the new owners may use your data in the same way as set out in this Privacy Policy.

For Analytics. As an online business, understanding how you interact with our Websites and Games is essential. We, along with some of our Service Providers, collect your Location Information, Device Information, usage information and Advertising IDs to deliver our Game and Website services, measure and analyse performance, improve functionality, and continuously update and develop our Games and Websites. For example, we use this information to assess the difficulty levels of Games, fix bugs or errors, evaluate the demographics of our users, and determine whether support is needed for new device types. Additionally, if you have connected your Game account to your social media account, we will use the information described in Section 1 of this Privacy Policy to conduct further analytics.

For Advertising. We may share Personal Information collected from or about you with third-party advertising and/or advertising measurement companies (“Ad Partners”) in order to select relevant advertisements for you, or to measure and improve the effectiveness of our advertising. In accordance with applicable laws, we offer our users choices regarding whether their data is disclosed for this purpose. The data shared for these purposes includes Advertising ID, Location Information and Device Information. Depending on where you live, additional rights may apply. For information about specific regions, please visit Section 11 of this Privacy Policy. Since some of our Ad Partners technologies manage the collection and usage of Personal Information from your device themselves, we recommend reviewing their individual privacy policies. You can find a list of our Ad Partners here.

Third-Party Websites and/or Apps. We may run ads to promote our Games on third-party websites and/or apps. When we run our own ads on third-party websites and/or apps, Service Providers help us optimise and measure the performance of our ads and use their own tracking technologies to track Game installs and clicks and/or impressions of our ads. In some cases, we will share your hashed or anonymised Advertising ID with our Ad Partners so that the Ad Partner can help us market and promote our Games. In these cases, Ad Partners perform as ZeptoLab's Service Providers, and we contractually require such Ad Partners to only use your Personal Information on our behalf. If you wish to opt-out of your Personal Information being shared with Ad Partners in this way, please contact us at privacy@zeptolab.com.

5. COOKIES AND SIMILAR TRACKING TECHNOLOGIES

Among other standard internet technologies, we use cookies to improve our Websites and Games. A cookie is a small text file placed on your computer or device when you visit our Websites or access the Games, and it helps us enhance functionality and performance by remembering your actions and preferences so that, for example, you do not need to re-enter login details each time you visit.

Types of Cookies:

• Session cookies: These are temporary and are deleted when you close your browser or app.
• Persistent cookies: These remain on your device for a set period and are used to remember your preferences for future visits.
• Third-Party cookies: Set by external domains or services, such as advertisers, that track user behaviour across multiple sites or apps.

When you visit our Websites or access our Games from within the European Economic Area (EEA), a cookie banner will appear asking for your consent. You can manage your cookie preferences by clicking on "Manage Cookie Preferences" in the banner. Once you make your selection, we will store your choices in a cookie on your device to remember your preferences for future visits. To learn more, please check out our Cookie notice.

6. HOW TO DELETE COOKIES AND OPT OUT OF TARGETED ADVERTISING AND ANALYTICS

If you do not wish to receive targeted advertising on your mobile device, you can adjust your device settings to limit tracking across applications. On Android devices, this can be done by enabling the “Opt out of Ads Personalisation” setting. On iOS devices, tracking permissions are managed in the Privacy and Security settings, where you may disable the option “Allow Apps to Request to Track” or adjust permissions for individual applications. In addition, some Ad Partners may offer their own opt-out mechanisms, which are described in our Ad Partner list. Please note that if you opt out of targeted advertising, you will still receive contextual ads that are not based on tracking.

You can disable cookies in your browser settings, but some parts of the Services may then not function properly. You can also adjust your browser settings to limit certain tracking by means of cookies.

7. WHERE YOUR PERSONAL INFORMATION IS PROCESSED

We process Personal Information in the United Kingdom, the European Economic Area, the United States and in other countries where our service providers are located. Whenever we transfer Personal Information outside the United Kingdom or the European Economic Area, we ensure that it remains protected to a standard consistent with applicable law. Transfers are made either to countries that have been formally recognised as providing adequate protection or, where this is not the case, under contractual safeguards approved for use in the United Kingdom and the European Union. These measures are designed to ensure that your Personal Information continues to benefit from a level of protection essentially equivalent to that required in the United Kingdom and the European Economic Area.

8. HOW LONG IS YOUR PERSONAL INFORMATION STORED

It will depend on the purpose for which we originally collected it. We will not retain Personal Information for longer than is necessary for our business or for legal requirements. In some circumstances, you can ask us to delete your data: see Section 11 of this Privacy Policy for further information.

Once we no longer have a legal right to hold your personal data, we will delete it or, in some circumstances, we will anonymise your Personal Information (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you. If you do not use the Services for a period of 90 days, then we may delete your personal data.

9. SECURITY OF YOUR PERSONAL INFORMATION 

We implement appropriate technical and organisational measures to protect personal data, including encryption in transit, access controls based on least privilege, network security monitoring and vendor due diligence. Where we store data at rest, we apply encryption. We regularly test and review our security measures. No system is perfectly secure, but we take measures consistent with legal requirements and industry practice.

10. FEATURES AND TOOLS 

Push notifications. After downloading a Game, you will be asked to accept or refuse push notifications. If you accept push notifications, we will collect and use push notification tokens to send you Game-specific notifications on your mobile Device. You may disable push notifications at any time by going to your Device settings.

Social media. The Websites and Games may include integrated social media features and tools, such as the Facebook "Like" and the YouTube "Share This" buttons. These features may collect information on your IP address, which website you are visiting, and may set a cookie to enable the feature to function properly. Social media features and tools are hosted by third parties, and your interactions with these integrated social media features and tools are governed by the privacy policy of the company providing it.

11. THIRD PARTIES AND THEIR PRIVACY POLICIES

Throughout the Services, you may see links to third-party websites or applications. We are not responsible for the privacy practices of these third-party sites, and when accessing their sites, we encourage you to read their privacy policies.

12. YOUR RIGHTS 

We will only use your Personal Information when we have a lawful basis to do so. Our lawful basis for each purpose for which we use your Personal Information is specified below. Most commonly, we will use your Personal Information in the following circumstances:

Consent. Where you have freely consented before the processing in a specific, informed and unambiguous indication of what you want. You can withdraw your consent at any time by contacting us at privacy@zeptolab.com.

Performance of a contract. Where we need to process your Personal Information to perform a contract with you (i.e., our Terms and Conditions) or where you ask us to take steps before we enter into a contract with you. Where we rely on the performance of a contract and you do not provide the necessary information, we will be unable to perform your contract.

Legitimate interests. Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. We have a legitimate interest in processing your Personal Information, for example, to support product and service development, enhance security, prevent fraud, manage corporate operations, comply with laws, and conduct non-targeted marketing.

Legal obligation. Where we need to use your Personal Information to comply with a legal or regulatory obligation. Where we rely on legal obligation and you do not provide the necessary information, we may be unable to fulfil a right you have or comply with our obligations to you, or we may need to take additional steps, such as informing law enforcement or a public authority or applying for a court order. 

Delivery and improvement of our Games

Account management and profiling

Direct marketing

Troubleshooting, improvement and security

Rights and obligations

Cookies and personalisation

Other communications

For users in the EEA, the United Kingdom, Switzerland, and Brazil. You have the following rights regarding your personal data:

• Access: Request a copy of the data we hold about you.
• Correction: Ask us to fix any incomplete or inaccurate data.
• Deletion: Request that we delete your data if there’s no reason for us to keep it, or if we've processed it unlawfully. We may need to retain some data for legal reasons, and we’ll inform you if that’s the case.
• Objection: Object to our processing of your data if it's based on our legitimate interests or used for direct marketing. In some cases, we may refuse if we can prove compelling reasons to continue.
• Restriction: Ask us to suspend the processing of your data in certain cases, like if you need us to verify its accuracy or if you need it for legal claims.
• Data Portability: Request that we transfer your data to you or a third party in a machine-readable format. This applies to data we process automatically, based on your consent or a contract.
• Withdraw Consent: Withdraw your consent at any time. This won’t affect the legality of processing before the withdrawal, but it may impact services we can provide.
• Complaint: If you're unhappy with how we handle your data, contact us first, but you also have the right to file a complaint with your local data protection authority.

You can exercise any of these rights by contacting us at privacy@zeptolab.com. 

For users in specific U.S. States. If you are a resident of California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, or Virginia, you have specific rights, as applicable, regarding the Personal Information we hold about you.

Subject to exceptions, you may have some or all of the following rights under applicable law:

• The right to confirm whether we are processing your Personal Information, and in some regions, confirm the categories of data we have processed.
• The right to know what Personal Information we have collected about you, including the categories of Personal Information, the categories of sources from which Personal Information was collected, the business or commercial purposes for collecting, selling, or sharing Personal Information, the categories of Personal Information we sold, shared, or disclosed for a business purpose, and the categories of third parties to whom we disclosed Personal Information. 
• The right to access the specific pieces of Personal Information we have about you or obtain a copy in a portable and readily usable format. 
• The right to request deletion of your Personal Information.
• The right to correct inaccuracies in your Personal Information.
• The right to opt out of the sale of your Personal Information.
• The right to not be discriminated against for exercising any of your rights.
• You may appoint an authorised agent to submit requests on your behalf. Except for opt-out requests, we will require written proof of the agent’s authorisation to do so and may verify your identity directly.

To make a verifiable consumer request, please contact us via email at privacy@zeptolab.com. We may ask for proof of identity to verify your request.

13. ZEPTOLAB'S CONTACT INFORMATION

If you have any questions regarding this Privacy Policy, our privacy practices, or our use of your Personal Information, you may contact us at:

ZeptoLab UK Limited

27 Old Gloucester St, Holborn, London WC1N 3AX

privacy@zeptolab.com

+44 7891 777939